4 Things That Make Your Gym Business Great

Three of the focuses of my blog are Athletics/Sports, Financial Literacy/Money and Business/Entrepreneurship. If run correctly, gym businesses can be very lucrative. There are keys to a great gym business. The following contributed post is entitled, 4 Things That Make Your Gym Business Great.

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There are almost 40,000 gyms, health clubs and fitness centers in the U.S. While the fitness industry remains a profitable sector, it is also clear that as a new gym owner, you will have to face a lot of competition to attract and keep your customers. Price plays a significant role in their decision; however, customers are willing to pay more if they find the right gym. The quality justifies the cost of membership. A handy rule of thumb, for new gym owners, is to consider what local fitness enthusiasts expect. Giving your gym business a competitive edge is all about finding the additions that make it go the extra mile for your audience.

Fitness class

#1. Your clients expect great equipment at all times

If you’ve joined a gym in the past, you’ve probably identified the first complaint of every fitness enthusiast; the equipment. The main reason why people choose to work out at the gym and not at home is that they want to train on specialist machines. A gym club that can only provide standard equipment such as treadmills or dumbbell sets fails to keep customers entertained. Offering a variety of choice to support all training routines and adding even custom made accessories to help people with disabilities to use the machine – if you are wondering how to adjust your equipment, you can view more here about accessories. You also need a partner to order parts when your equipment breaks.

#2. A friendly personal coach can make all the difference in the world

Personal trainers make a great deal of difference for new gym goers. However, you want PTs who can sympathize with the different health and self-confidence issues of their clients. Someone who is struggling with weight doesn’t want to feel judged by their trainer. Indeed, not everyone is a fitness junkie, and working with a coach such as Drew Manning here who shows understanding and patience can help them to work out confidently and focus on improving their health.

Find a PT who understands people

#3. Yes, you need an individual decor

When was the last time you stepped in a gym studio and admired the interior decor? If you can’t remember, it’s probably because most gyms lack personalization. They feel like a giant sweating box, which is never appealing to customers. Think of your gym as something that could feel as comfortable and welcoming as a home for your audience. Add art prints, colorful accessories – yes, your gym needs a rest area with cushions – and personal touches.

#4. A place where everyone can feel safe

Everyone is different, but everyone deserves to feel safe and respected. Make it your mission to create a friendly environment for people of different generations, genders, religion, nationality, sexuality, and fitness levels. Depending on their faith, some people might feel more comfortable in a same-gender class, for instance. Others might feel self-aware practicing in an open space. Understanding and addressing those differences can create a place of tolerance and respect for all – because the last thing somebody wants when they work out is to feel threatened by other gym goers.

Running a profitable gym business is a delicate art. Your offering needs to match your audience’s expectations, both in terms of equipment, services, but also emotional value. A welcoming and respectful gym is a strong pillar of a united community

Author: anwaryusef

Anwar Y. Dunbar is a Regulatory Scientist. Being a naturally curious person, he is also a student of all things. He earned his Ph.D. in Pharmacology from the University of Michigan and his Bachelor’s Degree in General Biology from Johnson C. Smith University (JCSU). Prior to starting the Big Words Blog Site, Anwar published and contributed to numerous research articles in competitive scientific journals reporting on his research from graduate school and postdoctoral years. After falling in love with writing, he contributed to the now defunct Examiner.com, and the Edvocate where he regularly wrote about: Education-related stories/topics, Science, Technology, Engineering and Mathematics (STEM), Financial Literacy; as well as conducted interviews with notable individuals such as actor and author Hill Harper. Having many influences, one of his most notable heroes is author, intellectual and speaker, Malcolm Gladwell, author of books including Outliers and David and Goliath. Anwar has his hands in many, many activities. In addition to writing, Anwar actively mentors youth, works to spread awareness of STEM careers, serves on the Board of Directors of the Friends of the David M. Brown Arlington Planetarium, serves as Treasurer for the JCSU Washington, DC Alumni Chapter, and is active in the Dave Ramsey Financial Peace Ministry at the Alfred Street Baptist Church. He also tutors in the subjects of biology, chemistry and physics. Along with his multi-talented older brother Amahl Dunbar (designer of the Big Words logos, inventor and a plethora of other things), Anwar is a “Fanboy” and really enjoys Science-Fiction and Superhero movies including but not restricted to Captain America Civil War, Batman vs. Superman: Dawn of Justice, and Prometheus. He is a proud native of Buffalo, NY.

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