Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Regardless of the type of business you’re running, it’s important to understand how to make your business unique so that it stands out from the others. The following contributed post is entitled, 11 Ways To Make Your Business More Memorable.
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Making your business memorable is key if you want to stay in the forefront of the minds of your audience, and make them think of you every time they have a need that fits what you offer. There are probably many businesses out there offering something of a similar nature to you, so you need to make sure you differentiate your business by being memorable.
Below you’ll find 11 ways to make your business more memorable:
1. Know Exactly Who Your Audience Are And Market To Them
The first thing you need to do is clearly define your audience. You must know who they are and market to them if you’re not only going to be memorable, but successful. You won’t be a memorable business to every demographic, usually – unless you end up becoming the next Coca Cola or the next Ford. Chances of that are pretty slim (not that we’re trying to limit you or anything) so start by knowing your audience and finding ways to make them remember you. What will they respond to? What are they interested in? It’s time to learn as much about them as you possibly can.
2. Come Up With Cool Social Media Campaigns
Social media is a must for any and all businesses, so make sure you’re making the most of it with cool social media campaigns. You don’t even need to do anything super fancy. You could share user generated content from fans and followers, hold a contest, post behind the scenes videos, and more. Thinking outside the box a little and keeping people interested in your brand via your social media channels will really help you to succeed.
3. Aim For High Quality Branding Across All Channels
Your brand should be carefully designed by experts with your values, brand personality, and audience in mind. When you’re sure you’ve got your branding right, you need to make sure that it is the same across all channels. Whether you’re emailing, sending an invoice, or somebody is browsing your website, it should all be in sync.
4. Attend Events and Plan Them Carefully
Going to events can be a great way to meet more people and get your brand name out there. Don’t just attend these events, though; plan them in a way that forces people to remember you. Offer something different. You could give out goodie bags, have a game or competition, or have cupcakes. Whatever you do, give people a reason to associate positive thoughts and feelings with your brand. You should also pay attention to how your booth/stand looks, so visit chicagobannerprinting.com to see what can be created for you. Maybe you could create a branded backdrop to have pictures taken against, and even use it to encourage your audience to create user generated content.
5. Create Great Copy
You could offer a great product, but if your copy isn’t high quality, it’ll bring you down. People will get an impression of your business from the copy you produce. It shouldn’t have spelling errors or grammatical errors, and it should be interesting. Why should people read it? Create blog content to help people learn more about your business, industry, and what you offer. You could answer frequently asked questions in this way. You should also pay attention to the copy you use to introduce people to your business and even to describe your products. If this isn’t something you have time for, it could be a better idea to hire a copywriter with experience in your industry to do it for you.
6. Come Up With Brave Ideas For Advertising
Come up with a brave idea for your advertising campaign – like that time Vodafone planned a flash mob. Don’t stick to the norm, and do something a little crazy to get people talking. Just make sure it isn’t controversial or offensive if you want to keep your audience on side.
7. Always Deliver On The Promises You Make
You’re likely making promises to your customers, such as delivery times, the quality of your product, and so on. Whatever promises you find yourself making, make sure you go above and beyond to stick to them. People will quickly lose faith in you if you constantly fail to make good on your promises.
8. Be Completely Transparent And Authentic
Being a transparent and authentic brand isn’t something all businesses deem to be important. This doesn’t mean you have to tell your audience about the affair your IT guy had two years ago, or what you all had for lunch today, but you should make sure you’re not misleading your audience. Many brands do this and it only ends up alienating their audience. Get them on side by being honest with them about what you can and can’t do, and what value your service provides.
9. Make Sure Your Customer Service Is On Point
Your customer service should be second to none. If somebody has an issue, go above and beyond to fix it. Reply to queries as quickly as you can. Really give people an amazing experience so that they have a reason to want to work with you again and recommend your product or services to friends.
10. Choose Your Colour Palette Carefully
Selecting the colour palette is something you’ll do when branding your business, but don’t make the mistake of picking colours you like without researching what they really mean. For example, blues and greens can give a tranquil feel and could be great for an eco-friendly business. Many businesses that use red are often bargain businesses, as red is supposed to make people feel a sense of urgency when buying. Consider things like this when you select your colour palette.
11. Send Thank You Notes
A handwritten thank you note can go a long way to making your business memorable and getting recommendations. It only takes a minute or so to jot a quick thank you along with the customer’s name.
How will you make your business more memorable?