How Your Online Presence Could Make or Break Your Business

Two of the key focuses of my blog are Business and Entrepreneurship and Technology. With so much business being conducted online these days, every business must be aware of how their online presence impacts their ability to do business, and to continue to thrive. The following contributed post is thus entitled; How Your Online Presence Could Make or Break Your Business.

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Running a business isn’t simply about coming up with winning ideas and providing excellent services to your clients, you need to have a strong online presence in order to be noticed. Nowadays if you don’t have a killer website and stunning social media strategy you might as well leave your business at the door. Using social media correctly is so important to every business owner, so you need to brush up your skills right now and make sure your online presence doesn’t let your business down. There are many mistakes that you could be making on a regular basis which jeopardises your business, so be aware of these ups and downs.

Wasted Money on Advertising

If you aren’t quite sure of your advertising strategies then you mustn’t try to do it all yourself. You could waste a tonne of money on useless campaigns that will never attract any leads. Look into reputable advertising companies who can assist you with all of your marketing needs. You will be able to hone in on your target audience and discover exactly how you can bring them in. Discuss your options with an agency and you can be sure you won’t be wasting any money on your marketing methods.


Unprofessional Social Media

You could deter somebody from your business straight away if your social media platforms aren’t up to scratch. You could have posted controversial content online which sparked a heated discussion or you might not be using the correct language to suit the demographic of your target audience. Make sure your spelling, grammar and facts are all thoroughly checked over otherwise you run the risk of giving off an unprofessional vibe. You want your potential customers to trust you and want to invest their money in you so give them every reason to.

Website Glitches

When a customer goes online and wants to buy one of your products or services, there is nothing more frustrating than being greeted with glitches in the system or slow loading times. Keep your website running smoothly and seamlessly so that your audience have no reason to click away from that checkout page. There are websites that will check the loading times of your individual pages; if you are waiting for more than three seconds, the chances are that your potential shopper will lose interest. Keep your images as small as possible and this will help to lessen the loading time.

Invisible to Search Engines

Improving your search engine ranking should be very high on your priority list. If you can’t be found online then you aren’t going to get many sales. Do everything you can to improve your SEO strategies so that you start ranking higher on popular search engines such as Google and Bing! This could involve tweaking your keywords, starting a blog and reassessing your website descriptions.

So pay close attention to your online presence, website and the way in which you operate your social media, as it could be the make or break element for your business.

Author: anwaryusef

Anwar Y. Dunbar is a Regulatory Scientist. Being a naturally curious person, he is also a student of all things. He earned his Ph.D. in Pharmacology from the University of Michigan and his Bachelor’s Degree in General Biology from Johnson C. Smith University (JCSU). Prior to starting the Big Words Blog Site, Anwar published and contributed to numerous research articles in competitive scientific journals reporting on his research from graduate school and postdoctoral years. After falling in love with writing, he contributed to the now defunct, and the Edvocate where he regularly wrote about: Education-related stories/topics, Science, Technology, Engineering and Mathematics (STEM), Financial Literacy; as well as conducted interviews with notable individuals such as actor and author Hill Harper. Having many influences, one of his most notable heroes is author, intellectual and speaker, Malcolm Gladwell, author of books including Outliers and David and Goliath. Anwar has his hands in many, many activities. In addition to writing, Anwar actively mentors youth, works to spread awareness of STEM careers, serves on the Board of Directors of the Friends of the David M. Brown Arlington Planetarium, serves as Treasurer for the JCSU Washington, DC Alumni Chapter, and is active in the Dave Ramsey Financial Peace Ministry at the Alfred Street Baptist Church. He also tutors in the subjects of biology, chemistry and physics. Along with his multi-talented older brother Amahl Dunbar (designer of the Big Words logos, inventor and a plethora of other things), Anwar is a “Fanboy” and really enjoys Science-Fiction and Superhero movies including but not restricted to Captain America Civil War, Batman vs. Superman: Dawn of Justice, and Prometheus. He is a proud native of Buffalo, NY.

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