Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. One of the most important parts of your business is its advertising. Though some may not know it, advertising is an art form. The following contributed post is entitled, The Dos And Don’ts Of Advertising Your Business Successfully.
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Getting people to know about your product and business, and to trust your brand are all vital aspects of being successful. The good news is the best way to achieve all of these goals is to embrace advertising for your company. Of course, for this to be effective you will need to understand what does and doesn’t work, topics you will find covered in the post below.
Don’t forget the power of video
The first thing you need to remember when advertising your business successfully is that video is one of the most powerful forms of promotion at the moment. This is because a large majority of people consume video content online both on video only platforms like Youtube as well as social media sites like Facebook, Instagram and Pinterest.
The great thing about video advertising content is that it no longer costs a fortune to produce or edit. It can also be embedded in other forms of marketing such as your website and email to add interest and get even more engagement from viewers.
Do use an agency to help you get the best ROI
Another important point when advertising your business is to remember that it’s OK if you aren’t an expert. Indeed, advertising is an entire specialism and for your efforts to be effective you will need an expert to help you come up with your strategies and concepts.
The good news is that you can work with advertising agencies to get the expertise you need and create a campaign that will provide the best return on your investment possible. Indeed many businesses find that in terms of ROI, actively advertising their company is far more effective than many other marketing techniques.
Don’t ignore the reach of podcast advertising
While podcasts may be the new type of content on the block, their reach is undeniable. They also tend to be pretty specialized, which means they are ideal for businesses looking to target a very specific demographic. (Something that has been shown to be most effective).
However, when advertising through a podcast there are some rules that it’s important to use. The first of these is that you need to provide a special offer along with your advertisement, as this can help give listeners that added push to buy. Additionally, choosing a podcast on which to promote your product should be done carefully, with particular attention being paid to finding presenters that can talk about your product engagingly and genuinely.
Do use PPC as part of your SEO strategy
Last, of all, another form of advertising that can be very helpful to your business is PPC or pay per click. This is when you pay for your business link to appear above the organic search results online. The advantage is that because it’s first, prospects are much more likely to choose your link to click on.
Indeed, combining the paid form of advertising along with other marketing techniques like SEO can be the most effective way of getting your products in front of people that will buy them.