3 Ways To Show Some Skin With Your Business

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Contrary to what many believe, a business is about more than just generating profit. In many instances, it will help you tremendously if your current and prospective customer base develops a personal affinity for your business organically. The following contributed post is entitled, 3 Ways To Show Some Skin With Your Business.

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Showing some skin in your business might sound like an odd concept. But it’s not what it seems. Indeed, showing some skin simply refers to ensuring that your business is more than just a number-crunching machine to consumers. That’s important because if you’re just a profit machine then there’s no real reason for your customers to choose you over key competitors. Sure, there might be a USP or too but will this be enough to convince them? We’re not so sure. However, if you let them know who your business is, what you care about, and what you want to accomplish, we might be in with a shot at making waves on the market. Let’s take a look at some of the ways that you can do this.

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Give Back

First, you might want to think about giving back to your business. This is a great way to show that you do care about more than making profits. You can choose to support a wide range of different causes found on sites such as https://uncommongiving.com/cause/health. The best part is that you can indirectly market your support for a cause like this and use it to drum up media attention. You can also encourage your customers to donate too.

Larger businesses might even want to consider setting up their own charity campaigns. This is a big bold move but it could definitely pay off when approached the right way.

Show The People

Research shows that people are more inclined to buy from a business if they know a little about the people behind it. This is why it’s so important that you do show people who are running the company or at least a charismatic figurehead. If you take this strategy on board, you can immediately get them more interested in updates relating to your business. This could even help push them in the direction of making a purchase. This occurs because they are buying from an individual rather than a machine. It’s particularly useful for SME’s who do have a real opportunity to provide a unique and fully personalized campaign to their clients. You can learn how to show your team off on sites like https://madalynsklar.com/2020/01/behind-the-scenes-content-ideas/.

Throw A Party

Of course, if you really want to show some skin within your business, then you could just consider throwing a party. The right party could impress investors, employees, and clients alike. Invite as many people as you want to your business extravaganza. The more the merrier and ensure that you use it as a chance to rub shoulders with the right people. This shouldn’t be a way to market directly. Instead, you want to ensure that your clients feel right at home, relaxed, and click with your company. It could be a great time to showcase your thriving office culture.

We hope this helps you understand some of the key ways that you can show some skin in your business model and why this is important. If you take the right steps here it could bring tremendous results for your company on the market.

Author: anwaryusef

Anwar Y. Dunbar is a Regulatory Scientist. Being a naturally curious person, he is also a student of all things. He earned his Ph.D. in Pharmacology from the University of Michigan and his Bachelor’s Degree in General Biology from Johnson C. Smith University (JCSU). Prior to starting the Big Words Blog Site, Anwar published and contributed to numerous research articles in competitive scientific journals reporting on his research from graduate school and postdoctoral years. After falling in love with writing, he contributed to the now defunct Examiner.com, and the Edvocate where he regularly wrote about: Education-related stories/topics, Science, Technology, Engineering and Mathematics (STEM), Financial Literacy; as well as conducted interviews with notable individuals such as actor and author Hill Harper. Having many influences, one of his most notable heroes is author, intellectual and speaker, Malcolm Gladwell, author of books including Outliers and David and Goliath. Anwar has his hands in many, many activities. In addition to writing, Anwar actively mentors youth, works to spread awareness of STEM careers, serves on the Board of Directors of the Friends of the David M. Brown Arlington Planetarium, serves as Treasurer for the JCSU Washington, DC Alumni Chapter, and is active in the Dave Ramsey Financial Peace Ministry at the Alfred Street Baptist Church. He also tutors in the subjects of biology, chemistry and physics. Along with his multi-talented older brother Amahl Dunbar (designer of the Big Words logos, inventor and a plethora of other things), Anwar is a “Fanboy” and really enjoys Science-Fiction and Superhero movies including but not restricted to Captain America Civil War, Batman vs. Superman: Dawn of Justice, and Prometheus. He is a proud native of Buffalo, NY.

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