Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Sales and marketing are sciences. In many instances your sales are actually made before your customers come close enough to view your products and services in an up close and personal way. The following contributed post is entitled, How to “Wow” Your Clients Before They Even Walk Through the Door.
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You are always looking for ways to showcase your business and stand out from your competitors. If you’re operating a brick and mortar business, there are a number of things you can do to catch your potential clients’ eye before they even walk through the door. If you want to set your business apart, consider some of the following techniques that are bound to “wow” passers by from the get go.
Create an Excellent Exterior
The outside of your building is arguably more important than the interior. If you’re selling a product or service inside your store, you want people to stop in their tracks and walk in. If you haven’t started on the construction of your business building yet and need a crane for hire, you might want to think about how you can create an eye catching exterior. Consult a reputable architect for design ideas and your new building will soon look outstanding from the outside.
Image from Pexels – CC0 Licence
Have Brilliant Branding
You can make sure your potential clients and customers know exactly what your business is all about before they even step through the door. Your brilliant branding techniques need to be clear, concise and consistent. Think about the colors, fonts, words and logos you use to promote your brand. Consider what your ideal client would find attractive and appealing and roll with these ideas first and foremost. Branding is all about diving deep into the mind of your ideal client so make sure you carry out plenty of market research to validate your ideas.
Create a Strong Social Media Presence
If you build up a strong brand reputation before anybody even steps into your store, you are already in an amazing position. Your social media presence is so important as it will be ingrained in your ideal client’s mind if you do a good job. Spark up conversations with people who you know will visit your store and make sure you leave a long lasting impression on them. Also, make sure that your social media branding and your store branding is consistent across the board.
Ensure Excellent Customer Service
When your communication is excellent both before and after you come into contact with your ideal client they are guaranteed to come back for more. A lot of people admit to boycotting certain brands because they had a terrible experience with their customer service in the past. Don’t let your communication let you down before your client even parts with their money!
As soon as you implement these tried and tested strategies you are going to see such a huge shift in the way your business is perceived from the outside. You don’t need to make huge, expensive changes in order to see the difference. All you need to do is assess what your ideal client is looking for. From stunning signage to a beautiful building, it’s time to blow your clients away from the moment they come into contact with your business.
