Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. For standard ‘bricks and mortar’ businesses, a major key is getting customers to come to your store. Generating this traffic will likely increase your profits. The following contributed post is entitled, Ideas to Boot Your Retail Business and Get Customers Through the Door.
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If you work in retail, or have a store as part of your business, then what are the ways that you need to improve it? One of the first things that you need to think about is about the curb appeal of the frontage. It gives people walking past an idea about what your business is about, and can quickly make their mind up about whether they should come into the store or not. So have you considered how important curb appeal is for your store? In fact, a huge 95% of customers have been reported to say that the appearance of a store, especially on the outside, will be one of the main things that they base their decision on, and will help them decide whether to enter the shop or not; that is a huge number of people. So with all of that in mind, here are some ways to make sure that any store frontage is looking good, and ready to welcome in customers.
Keep it Clean
From the windows to the sidewalk, the front of the store needs to be kept clean. It might mean that you are out there cleaning first thing before the store opens, but a quick sweep of the paving, sidewalk, and checking things like the door and windows are clean, is a must. It is something that is really simple but often gets forgotten about. It doesn’t have to take long, but will make a difference with people’s perceptions of your business.
Like having a clean and tidy frontage, you also need to make sure that things are repaired as and when the problems arise. If you have paving out front that is cracked and looking a little worse for wear, how about getting in touch with a commercial paving company to get a quote? Things like that should be fixed as soon as possible, as it can look tacky and cheap otherwise, which isn’t something that you want perspective customers to be thinking about.
Change Your Window Display
No matter what your retail business is, you need to make sure that you draw new customers in by using things like your windows and window displays to draw people in. If people are regularly passing by but never make it in, the change in window displays could show them something that are interested in, meaning that they will be likely to pop in. As for regular customers, it just helps to show them variety, and gives them another reason to keep coming back to you.
Advertise Sales and Special Offers
One of the main goals in retail is to simply get customers through the door. When you are able to do so, it means that you can get talking to them, getting to know them, and get selling to them. So one of the best ways to get customers through the door is to offer deals and bargains, and make sure that they are clearly advertised. If someone was thinking of popping in, they are much more likely too if they see there is money off or a sale on.