Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship, and a key piece of the latter is ‘Outsourcing’. No matter what type of business you’re trying to build, if your operations continue to grow, they will expand to the point where you can no longer do everything yourself. Outsourcing thus becomes key. The following contributed post is thus entitled, Why You Should Be Outsourcing Jobs In Your Small Business.
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Small business owners can sometimes feel like they are wearing a lot of hats, and are doing the jobs of several people. While it may be just about manageable, to begin with, a point will arise where you just cannot do it all – not effectively, anyway – and then, it is time to look at giving some of the tasks so you can focus on building and growing your business.
Technology has made it an awful lot easier to outsource work. Instead of having to pay someone to travel into your place of work and be there physically to carry out the tasks, you can employ someone to do it from just about anywhere in the world. Even though you might have to lay out money to pay them, you’ll more than likely find that in the long term, it helps you to increase revenue and productivity.
Some roles and tasks that you may consider outsourcing include:
Marketing
Content creation
Search engine optimisation (SEO)
Web designers
Custom software development
Bookkeeping and accounts
Payroll
IT Support
Photography
Graphic Design
Social Media
It can be all too tempting to outsource all the work that you don’t want to do, and while this isn’t always a bad thing, it is important to remember that sometimes, there are some core jobs that you have to do to keep your business running efficiently. The idea of outsourcing is to get someone else doing the jobs that you either can’t do or the jobs that take you away from other vital roles within the business. These tasks come under two categories:
Highly skilled/specialised jobs: these are the ones that you just aren’t qualified or don’t know what to do. This could be dealing with legal and financial issues or technology-based ones.
Repetitive jobs: This may include inputting data, making phone calls and setting up meetings and appointments and paying invoices.
Quite often, the people who do these tasks work on a freelance/contractor basis, so wouldn’t need paying a fixed salary. This benefits you because you can pay them as and when you need them. However, it does also mean that there may be times when they are unavailable, and you will need to find someone else, who doesn’t necessarily know your business as well.
Finding the right contractor or freelancer can be difficult, to begin with. A good starting point is within your own network – ask fellow business owners if they can recommend anyone. You can also turn to online networking sites, such as Twitter or LinkedIn to ask for recommendations and screen any potential candidates. There are also websites such as People Per Hour and Upwork, which allow people to pitch for jobs and upload CVs and portfolios. You can also see if they have worked with other people through the platform and their rating.
When you outsource tasks, it gives you the chance to focus your time, attention and resources on what your company needs to grow and develop.
