Traffic

Traffic And Conversions: Getting The Perfect Balance

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. If you have a website, a key concern is traffic. That is how often are people visiting your website and where on it are they going. The following contributed post is entitled, Traffic And Conversions: Getting The Perfect Balance.

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For the online marketing of your business to be successful, you basically need to tick off two boxes. You need to ensure that you are getting a high level of traffic to your website and guaranteeing that they stick around. This is all about finding the right balance for traffic and conversions.

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Getting the right traffic for your website is dependent on people finding your business in the first place. Here are some of the tactics that will be worth exploring.

Affiliate Marketing

What is affiliate marketing? In short, affiliate marketing is where people send traffic directly to your website or business. You need to reward them for their service, but the thing you need to focus on is that it will provide your business with direct and immediate traffic. You just need to make sure that you are using high quality affiliates. They must be able to deliver the traffic levels that are going to mean a service like this is worth it.

Influencers

Another point to consider would be whether you are using influencers. Influencers have an incredible level of way and power on the market. Particularly if you choose to work with an influencer with a significant level of reach. To find the right influencers, you need to complete plenty of research. Similar to affiliates, there are services that can put you in contact with the right influencers. Some points to consider here is whether or not influencers have a brand profile that matches your own. If they don’t then their support probably isn’t going to have much impact on client interest.

SEO

SEO is very much the bread and butter of any online marketing campaign. The right SEO tactics will ensure that you always gain the support that you need in terms of traffic requirements. Unfortunately, it’s getting harder to know what is the right SEO. The preferred and accepted tactics change all the time. You need to make sure that you are working to constantly keep track of the different solutions and ensure that you don’t fall short here. Keywords and links are still useful but they’re not the final piece of the puzzle.

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PPC

On the other side of SEO in terms of online marketing tactics, there’s PPC. PPC marketing stands for pay per click. Essentially, it’s paid advertising. If you use this service, instead of appearing somewhere in the search engine results pages, your website will appear in the sponsored results. You might think that these links are seen as spam and avoided as much as possible. However, that’s not the case at all. PPC links get about 30% of the overall traffic. While this isn’t the majority, it’s certainly not nothing. The trick with PPC is setting up a campaign that is going to be cost effective for you.

Guest Posting

Another way to get more traffic to your website would be guest posting. Guest posting requires you to find blogs and websites that are relevant to your target audience. For instance, if you’re running a tyre shop, then you might check out a mechanic’s website. You can then reach out to the owner of that website and ask if they would be interested in a guest post opportunity. They get high quality content and you get another link directly to your website on a page that appeals to the audience that you’re marketing your services to.

Conversions

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If your conversion rate is poor, you’ll have a high bounce rate. This means that users are leaving your site without making a purchase or engaging. Here’s the key factors that can impact this.

Content

It was Bill Gates who claimed that content is king. It’s still true today and important for business owners to keep in mind. However, you do need to make sure that you are delivering the right content. Low quality content isn’t going to give people a reason to stick around for a few seconds. It can’t look like spam. This is why if you don’t have time to create high quality content, you should consider hiring a service to complete the work for you. You just need to set a style guide to ensure that the content created matches your business brand.

Design

When you are exploring the different ways to make your website stand out, your design should be a top priority. It’s vital that you choose a design which matches your brand but also makes a lasting impression. One of the cheapest ways to hit the right marks is with a template. These are usually free on website builders. However, you do need to spend a little time customizing your template to ensure that it stands out. If you don’t do this, then your website is going to end up looking like those of various other businesses and potentially even competitors.

Structure

Another important element to consider would be the structure of your business website. If your website has a confusing or difficult to follow structure, then it’s always going to make customers think twice about sticking around. They don’t want to spend an age searching for what they need from your business. That’s why you need to ensure that your website follows the three click rule. Simply put, this is about ensuring that your customers are never more than three clicks away from what they are searching for in your business.

Speed

Following on from site structure, another way that you can waste the time of users is with a website that is slow to respond. Customers these days expect website pages and content to load in a matter of seconds unless they can blame their poor internet connection.

If you are worried about issues with speed, then make sure that you do run a test online. There are various free tests that will show you how your website will respond on different devices. Remember, a mobile responsive design is often key here. The majority of customers will be accessing your website through a mobile device. This is where you need to excel in terms of performance.

Engagement

Another key factor to consider is engagement. High levels of engagement can be achieved by content as we have already mentioned. But there are other tactics worth exploring as well. For instance, you might want to think about options like live chats. Setting up a live chat solution on your website will ensure that people can immediately connect with someone in your business. Alternatively, they could use an automated solution to gain the answers that they need to commit to the purchase of a product or service. This also helps you avoid the issue with the perception of a slow response to queries so it delivers a lot of benefits.

Security

Finally, you should think about security standards for your business website. Issues with security are always going to be a turnoff for any customers or clients. Customers are wary about security these days and they absolutely have a reason to be. Problems with security could put their personal data at risk and this has already been proven countless times on the market. You should use the services of a professional security team to ensure that your website is set up the right way to mitigate any issues here and provide customers with the peace of mind that they deserve.

Conclusion

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We hope this helps you understand some of the key steps that you can take to ensure that your traffic and conversions are at the right point. In doing so, you can gain the high sales numbers and level of demand that your business deserves.

Gain More Foot Traffic By Boosting Your Curb Appeal

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. If you own a “brick and mortar” business that’s reliant upon foot traffic, you want to optimize your curb appeal to pique the interest of potential customers. The following contributed post is entitled, Gain More Foot Traffic By Boosting Your Curb Appeal.

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If you are running a brick and mortar company, your business could live or die based on the level of foot traffic that it receives. As such, you need to make sure that you are taking the right steps to boost the levels of foot traffic for your company. The best way to do this is to focus on improving the curb appeal. Here are some of the possibilities that we recommend.

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Improve Your Parking Location

First, you should think about improving your parking location. More parking or improved parking will ensure that your business is more accessible to all different types of customers including those who will be coming from farther afield. One of the ways that you can improve your parking location would be by adding additional levels of security such as lighting. This is particularly useful if your business is open late. You can also use asphalt paving solutions to improve the ground of your parking location.

Use The Windows

Your windows are a fantastic asset for your business. They provide a huge surface space for marketing and promotion. Instead of leaving your business windows bare, you should think about adding different marketing materials on the inside. This can help ensure that your business building is more attractive and looks more interesting.

Another way that you can use the windows is with messages and deals for your business. This can show customers that you are providing additional levels of value and entice them to step through the doors of your business property, to gain the key benefits.

Add The Right Lighting

Next, you should think about adding the right lighting to your business property. We have already mentioned how lighting can improve your parking location. But it’s worth noting that it can also provide unique benefits for your business property as a whole. For instance, it can change the aesthetic of the building and ensure it stands out from the rest of the street. Certain types of lighting may also mean that you can send the right message about your business and ensure that it feels more welcoming overall. You can use green friendly lighting to ensure that this doesn’t cause your monthly bills to balloon.

Add Something Unique

Finally, you should think about adding something unique to the outside of your business property. This could be anything from a particular sculpture to a design that connects in some way to your business brand or what you can offer. A unique element added to the outside of the building will always ensure that you can catch the eye of people who would have otherwise walked straight past your property. As such, it can help you gain far more sales overall.

We hope this helps you understand some of the key strategies that you can use to boost the level of foot traffic to your business. In doing so, you can increase your number of sales and ensure that your business takes up a stronger position on the market overall.

It’s Time To Learn The Secrets For More Foot Traffic

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. No matter what business type your in you have to learn how to drive traffic towards your operations. The following contributed post is entitled, It’s Time To Learn The Secrets For More Foot Traffic.

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Are you interested in increasing sales in your business model? If you are running a brick and mortar company then this means that you need to focus on elevating the levels of foot traffic. There are a few ways that you can achieve this with your company.

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Increase Curb Appeal

First, you should think about how to increase the curb appeal of your business. If you make the outside more appealing, then customers are far more likely to want to see what things are like inside. There are lots of ways to boost the curb appeal. For instance, you might want to hire a professional window cleaning service. The best window cleaning company will mean that you can ensure that your windows sparkle and shine. This can even help guarantee that your company feels more modern overall.

Awesome Signage

Next, you should think about adding the right signage to your business. The best signage will ensure that your company feels far more welcoming and enticing overall. When you are choosing signage, make sure that it does match your brand identity and the message that you want to send to new customers. More extravagant and elaborate signage options are sure to catch the right levels of attention from people passing your business by.

Omnichannel Marketing

If you are serious about bringing higher levels of foot traffic to your business, then you should explore a more connected marketing strategy. Essentially, you need to think about using an omnichannel marketing solution in your business. Omnichannel marketing will mean that you can ensure that customers arrive at your business from a wide range of sources. One of the ways that you can use this type of strategy to boost foot traffic would be by taking advantage of a nearby digital billboard. You can then post your social media feed on the billboard, advertising an offer that is currently available at your store or business. You will need the help of a skilled marketing solution to set something like this up for your brand.

Location, Location, Location

Finally, if you’re not seeing the levels of foot traffic that you hoped for with your brick and mortar business, then it could be worth thinking about changing location. Choosing a new location could have the right effect and ensure that you do bring more customers into the fold. In the short term switching locations will cost you money. However, in the long term, it could lead to a huge impact in increased sales. If you are thinking about switching locations, it’s important to complete the right amount of research. You need to find a place that does see huge crowds pass by down the street every day.

We hope this helps you understand some of the key steps that you should take to gain more foot traffic to your business. If you explore the best options here, then you can make sure that your company has a far greater presence on the market as a whole and gains a competitive edge.