Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. With so much business being conducted online today, it’s critical for business owners to have some understanding of “Search Engine Optimization” (SEO) to maximize their marketing and visibility. The following contributed post is entitled, How Businesses Continually Fail In Their SEO Strategy.
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SEO is the lynchpin by which every important content strategy is developed in 2019, and you can be sure that while seismic shifts in this marketing pattern may occur over the next ten years, its relevance will rarely fall short. That being said, while SEO is a common practice, it can also be ineffective if not practised correctly. While the stakes may not be as high as an advertising campaign causing deep offense and becoming a nightmare for your PR department, there are measures you could take to help you move forward.
However, like any fine-tuned practice, it’s very possible to get SEO more than wrong. This is why even if using the best service such as those provided by Gotch SEO, it’s still important to note what separates good SEO from bad SEO, and what you should be expecting from the use of an expert service.
Thankfully, while there’s a reason specialized services exist to fill this function (and many practitioners of firms such as this can make it look easy), SEO is not deep and intense rocket science. With the following advice, we’ll help you avoid common pitfalls:
Poor Content
Many SEO strategies are delivered through infographics, blogger outreach services, and content creation. Many SEO firms will ally themselves with worthwhile blogs that are independently maintained, allowing for your search terms to be wrapped in worthwhile content that both confidently describes and refers back to your services within a wider context. However, if the content is poorly written, incorrectly backlinked, or over-present within a certain blog, Google algorithms can often penalize said strategy for that, leaving a negative taste in any worthwhile SEO strategy output.
Missed Linking
Missed linking can also be important to consider. If a piece of content fails to link back to a worthwhile landing page, you may lose the potential lead there. If there are too many links to other services or competitive services, you may also lose out. Negative SEO practice and linking approaches can often be found via businesses that continually try to appease their own SEO approach without taking part in the diligent research, and this can lead to somewhat difficult results. Additionally, allowing your linked anchor text to fit within the flow of the context you order is important for writers who will attend to each piece.
Oversaturation
Once a company learns that they can achieve the best SEO practice and potentially deliver a subtle, more relevant, often quite seamless marketing strategy to their potential new customers at a fraction of the cost of bold and extensive campaigns, they are liable to try and use multiple services, continually, in order to saturate content houses with their name. But it’s important not to do this. Using one service, to the best of your ability, you may find that SEO is best when being applied to a real end, such as a promotion, or a new deal, or in order to get your name out there in the first place.
With this advice, you’re sure to continually refine your SEO strategy, and to avoid the common pitfalls that may occur.
