My blog focuses on Financial Literacy/Money and Business/Entrepreneurship. There are numerous kinds of items that can be sold when doing business. Small-ticket items are one of them. The following contributed post is entitled, What’s the Secret to Selling More Small-Ticket Items?
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When you’re running a retail-oriented business, your main concern is going to be things like visual appeal, having a strong brand presence, getting more foot traffic, social media and website traffic, yeah, you get the idea. And yeah, while these are all really important, sometimes there are the “smaller things” that also need attention too. For example, the small ticket items that your business sells. Now, think about it, as a customer, you’ve had quite literally fallen into this “trap” before as well, right?
For example, maybe you were at the checkout line at TK Maxx and you saw some cute-looking cookies on the rack, or you were at a gas station and at the checkout counter, you saw something on display there, like a keychain or something. Well, bluntly put, small-ticket items are sneaky little profit makers. They’re not the thing someone came in for, they’re not even on the shopping list, but give them the right stage and they’ll strut their way to the checkout like they own the place.
Okay, do what’s the problem here? Well, it’s not like they’re entirely pulling their weight; you need to do what you can to make them irresistible.
Put them Right in the “Danger Zone”
This pairs perfectly with the TJ Maxx example that was mentioned in the intro, because that’s basically it. So, people aren’t making a special trip for a mini notebook or a novelty mug. However, with all that said, if you stick them near the register or where the line naturally slows down, instantly, customers are picking them up like it’s destiny.
It’s weird, but yeah, it’s true. So, think of it as the “oh, why not” zone. Someone’s already got their wallet in hand, they’re feeling spendy, and then, boom, they spot your cute little display of tiny treats. Game over.
Play Matchmaker
Okay, so what does this one even mean? Well, on their own, a candle is just a candle. But next to a jar of stylish matches? Well, it becomes a vibe. Actually, the same as a beach tote hanging right above a rack of fun sunglasses, or a travel-size lotion sitting next to the handbags. Just think about it this way: you’re not just selling an item, you’re selling the perfect pairing your customer didn’t know they needed until you put it right in front of them.
Let the Display do the Flirting
This one might be the best of them all. So, a messy table isn’t “rustic charm,” it’s just messy, and that’s not ideal. But if you want someone to grab a small-ticket item, you’ve got to make it look like it deserves a place in their bag. So, tidy, easy to browse, and zero barriers to picking it up, that’s the winning combo.
A lot of business owners will buy plastic display stands, or they might even DIY something, and yeah, this is something most shoppers see anyway. So when everything is nicely displayed, it’s practically begging to be taken home, right? The cleaner and more inviting the display, the more likely someone will stop and have a little browse.
Price it Like an Impulse Buy
Now, why do this? Well, if someone has to ask how much it is, they’re probably putting it back. Keep prices obvious and low enough to make it a “sure, why not” decision. That little moment of “it’s only a few bucks” is your golden ticket.
