My blog focuses on Financial Literacy/Money and Business/Entrepreneurship. If you’re making a physical product, then its appearance is everything. Your packaging should stand out and catch the eye of the consumer. The following contributed post is entitled, Perfect Packaging: How To Make Your Products Stand Out.
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Ipsos data suggests that over 70% of us are influenced by packaging when shopping for products. If you run a business, getting your packaging designs just right can make the difference between turning heads and making sales and losing out to competitors. In this guide, we’ll share some top tips to make sure your products steal the show.
Image credit: https://www.pexels.com/photo/a-shelf-of-bottled-products-8764356/
Branded packaging
Branded packaging is a simple, effective way to show off your brand, connect with audiences, introduce the business to new people, and make your brand more memorable. Printed, customized packaging provides another opportunity to market and promote your brand whether you’re selling food products, toys, clothes, shoes, electrical appliances, accessories, or beauty products. Think about effective ways you can present, serve, deliver or display your products using branded packaging. Ingenious ideas for food stores and trucks include bespoke deli paper and wrapping, branded, disposable containers, customized trays and boxes, and printed pouches. You can layer packaging to enhance protection and preserve freshness and quality while taking advantage of additional chances to add your brand name and logo.
Targeted designs
To achieve results, packaging has to draw attention from the right people for the right reasons. When you’re working on design ideas or solutions, always consider the target customer and your brand identity and personality. It’s critical to use packaging to entice customers and encourage them to form positive associations with your brand. This increases the chances of making sales and converting leads. Testing and collecting customer feedback are excellent ways to optimize designs and boost conversion rates.
Quality and functionality
The primary aim of outer packaging for many products is to get attention and stand out on a crowded shelf or display, but packaging also has to be functional. If the container is damaged or the box is open, for example, customers might not buy the product. They may also have a negative impression of your brand based on the quality of the packaging. Researching materials, testing different prototypes and analyzing customer feedback can help you identify issues, address problems and improve quality and function.
Branding consistency
One of the key pillars of successful packaging is creating a design that is relevant to the brand. When customers see your products on a shelf or website, you want them to know what they’re buying and what your brand stands for. Include your logo, brand name and key details about the company and the product, and include the benefits. Your packaging should showcase the product and encourage the buyer to take a closer look and add it to their cart. If your design doesn’t resonate with your target buyer, it’s not clear what the product is, or there’s a disconnect between the brand logo and identity and the font, colors and tone of voice, this can put customers off.
Designing eye-catching, attractive, effective packaging is a brilliant way to draw attention to products and encourage customers to get to know your brand better. Simple steps to improve product packaging include adding branded and customized primary and secondary packaging, using targeted designs that will appeal to your ideal customer, ensuring branding consistency, and testing design ideas.
