My blog focuses on Financial Literacy/Money and Business/Entrepreneurship. If you’re running a business where you’ll be hiring employees, one thing you will have to do is make your job openings attractive for prospects. The following contributed post is entitled, How Small Business Owners Can Make Their Job Openings More Attractive.
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As a small business, you can often feel up against it when you’re hiring. You want to attract the best talent from the job pool, but with a small name, budget, and current career expectations, such talent is usually not forthcoming.
However, it is possible to make your job openings more attractive to this side of the market, and a lot of it is in the details. Set up your job adverts right and over time, you’ll be able to put together a team of employees who have all the right skills, who also want to advance your business just as much as you do.
With that in mind, make sure you’re covering these three elements in your job openings from now on.
Be Clear About the Salary
If your job posting doesn’t have a clear salary number on it, people are going to just scroll on by. They don’t want to know they’ll need to negotiate the number in the interview itself – as that’s often a given – and they certainly don’t want to see no information on the subject of payment at all.
Even just giving a salary range makes a difference here, but nailing down exact numbers tends to get the most responses. If an expert looking for a new position comes across your ad and everything seems tailor made for them apart from what they’ll be paid, you’ll just miss out on scoring an interview with them.
Design a Robust Benefits Package
Traditional employment means receiving more than just a salary from your employer. It also means getting a full benefits package, and as the employer in this scenario, you’re going to need to design a robust and reliable one.
Firstly, make sure you have health insurance available. Sounds simple, but when it comes to health insurance, you’ll need to ensure you’ve fully considered your options through factors like cost per employee, medical vs pharmacy benefit for medication access, and how comprehensive the coverage is overall.
You’ll also want to consider pay rise guarantees, a share in profits, PTO, and supplementary things like gym memberships.
Respond Quickly
Many job boards now make it clear whether or not an employer is responsive to candidates. LinkedIn especially makes note of how quickly a job poster gets back to someone who’s submitted an application.
As a result, these postings get a lot more traffic from the job market – people don’t like having their time wasted! And that’s why our last tip is all to do with how quickly you get around to assessing a candidate and reaching out.
Someone who wants to work in a place that makes a difference needs to know the same kind of respect is on the table for them from the get go. If you can’t be responsive enough from the minute you receive their application, it’s going to be difficult to convince them to come on board.
Want some top talent in your small business? Approach hiring with these perspectives.
