Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Current Events. In the aftermath of Covid 19, communication is going to be critical for businesses of all kinds. In addition to the human health crisis it caused it arguable caused business crises as well. The following contributed post is entitled, Why Better Communication Is Essential After Covid 19.
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Because “organizational change” is now in the daily vocabulary of companies and – due to the Covid 19 crisis, it often acts as a synonym for adverse surprises or has an unpleasant effect on employees. The importance of proper communication stands out as the overriding priority because now more than ever, businesses need to ensure, across all industry niches, that they are working as a team to override the issues caused by Covid. It may also be that you need to branch out and look at seeking legal representation to ensure that you are getting back on track.
Photo: Unsplash
Careful analysis and communication
The first principle of a good strategy is to make tough choices for the best use of limited resources and not try to communicate everything to everyone at the same time. A message that is general and not two-way, rarely stimulates the mood for a change in behavior or way of working. The questions that need to be answered is: “who, when, why”. Which means a careful analysis, with whom we want to communicate, at what stage and for what purpose. Of course, each stage of change requires its own specific “audience” and it’s important to know who you’re wanting to target. In the initial stage, the audience is numerically small and exceptionally high.
Internal marketing
It is also recommended to avoid “internal marketing” of change through the Intranet, with posters, slogans and related messages, which may increase the information, but do not convince anyone in favour of any change. Instead focusing on better campaigns and better use of social platforms to spread awareness and implement changes, including new ideas, ways to connect, ways to market research and promote better services.
The wording matters
In large organizations it is not possible for the CEO to be extensively involved in communication which is why the email and phone systems used are vital. It is also important to look at ways to improve your business such as custom wire manufacturers to ensure that your connection is impeccable. Look at what your staff need. Do they need new technology? Do they need to have better schedules and reassess what they need to do in order to achieve new goals following Covid 19. Do they need upgraded systems or better security to protect the business?
A proper process of change gives employees the opportunity to ask questions, to disagree, to provoke opposition, in order to finally assimilate the need for change. In short, make the change part of their business because often it is the employees that can see the workings of the company better and may be about to troubleshoot more effectively. Communication with its advantages to balance and bring the best quality and financial results for the business, reducing costs, saving time and increasing productivity and efficiency. Be sure to set new goals and problems to solve all the current issues before moving forward. Covid 19 may give you the chance to shake up the business and reset it to achieve a healthy and successful future.
