Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Business events can be critical to getting the word out about your products and services. It’s important to get the word out about your event. The following contributed post is entitled, 3 Ways To Attract People To Your Business Event.
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There are all kinds of reasons as to why you might put on a business event.
As examples, you might want to…
● Introduce people to your new product or service.
● Offer training to other local business owners.
● Celebrate an anniversary with your customers and investors.
Of course, no matter what the surface reason is for holding a business event, the underlying reason is this: you want to increase your local visibility. It’s a perfect marketing ploy! Still, your event will fall flat if people don’t show up, so it’s important to find ways to attract attendees. You can do this in the following ways.
#1: Raise awareness on social media
The earlier you create a buzz about your event, the better, and social media is the natural place to do it. After all, how many people don’t have a Facebook or a Twitter account these days? So, create a Facebook page for your event and invite your customers and other relevant people to take a look at it. Get people excited with well-crafted Facebook posts or tweets on Twitter. And generate interest on YouTube too, perhaps with a promo for the event detailing what will be happening on the day, or a funny video that somehow connects to the event and that has a chance of going viral. Be sure to use all of those other social media channels that your target audience uses too, such as Instagram and LinkedIn, and be creative in your postings.
#2: Send out personal invites by mail
Okay, so we know snail mail has become less popular these days thanks to the rise of digital marketing, but people still enjoy finding a piece of mail that isn’t a household bill in their letterboxes! So, send out personalized invites using an invitation maker, and be as creative as you can with the design. Let people know what to expect on the day, perhaps by including an itinerary with your invite. And give them an incentive to come, perhaps by offering them a free drink at the bar or a free raffle ticket if they show their invite at the door.
#3: Be charitable
If the people you invite suspect the event is all about your business and nothing else, then they might have less incentive to come, even with the free drink idea that we suggested above. However, if you can show your charitable side, then you may give them an extra reason to attend. So, you might give half of the proceeds you make from ticket sales to a popular local charity. If you hold a raffle, this could also be in aid of a good cause. And you might also hold a charity auction, where your attendees can both give and acquire prizes at the event, with proceeds going to an established charity.
These are just a few suggestions, so consider them if you’re holding a business event any time soon. And think about your own ideas too, but be creative, as a generic email or text message may not be enough to sway people away from their televisions on the night of your event.
Let us know your thoughts and ideas by leaving a reply below.
