Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. It’s great to have a good quarter or a good year, but how will you grow your business steadily over a series of years. The following contributed post discusses tips for steadily growing your business and is entitled, 3 Top Tips For Seeing Steady Growth In Your Business.
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The world of business truly is a competitive one; getting things right is essential in the key to succeeding. There are some fundamental building blocks when it comes to business that must have a place in your company should you want to see steady growth.
Today we are going to look closely at these three building blocks and why you should implement them into your company.
Image Credit – Pexels – CC0 Licence
Marketing
The first of the three building blocks we are going to look at today is marketing. Getting your marketing department just right is going to be the first key to steady growth.
Marketing and advertising to most, just means getting flyers and emails out to as many people as possible. This form of advertising did used to work for businesses, but in today’s market, it just won’t cut it.
Marketing today, requires skill and precision. A good marketing team, designs a specific plan with the help of the sales team. Having these two departments work as single synergetic unit is essential in the marketing teams success.
The sales team will know what they want to sell, and who they want to sell it too. They pass this information on to the marketing team. Once the marketing team are armed with this information, they will then proceed to target the specific audience.
The Buyer Process
The buyer process is often referred to as the B2B or C2B buyer process is a vitrally underused system with a lot of business.
Effectively, the buyer process is how you interact and nurture a potential customer before they are even a customer. Using the buyer process correctly involves a lot of fingers, in a lot of pies.
Utilising tools like Social Growth Media and the correct use of blog posts and ebooks is essential. Video marketing and your website all play a huge part in the buyer process.
Out of these, the website possibly plays the largest part. It is said that your website need to impact the potential customer within the first 10 second. The initial impact must show the customer what you do, and tell them that you offer what they need.
Order Management Process
The order management process is the beating heart of every single business in existence. This process is basically the process from an order being placed, to that order arriving with the customer.
Getting this process right can really be amazing when it comes to the growth of a business. The order management process when used correctly, can introduce automation and a customer care that will be unrivalled by your competitors.
The order management process should always be partnered with an order management system (OMS) the OMS, helps to manage a customer and ensure that they are receiving the best possible service from ordering to receiving their order.
The OMS is updated by every person in the business and will successfully work in unison with any other system you have in place. Getting this right is the most important step in seeing constant growth with your business.
