Two key focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. As you grow your business, it’s important to know what changes you can make along the way to boost your performance. Sometimes small changes can make a big difference. The following contributed post is entitled, Small Changes Towards A Big Business.
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Sometimes it’s the subtle things in life that make the biggest difference for us. You don’t have to be someone who is always shouting about, making crazy big business moves, and actually regretting them. Because the thing about these big business moves that you could make, is that they carry a hell of a lot of risk. So you could have all of these big plans, and expect them to turn out a certain way, and you could invest a ton of money into the idea… for it to only backfire in your face. But the small changes that you can make are such a low risk and low investment move, that it really won’t do you much harm by trying them. After all, you should always be looking for the next best thing for your business, and that means making little changes along the way, adjusting and adapting to the situations around you. You have to be able to adapt to survive with your business, and the vision or dream that you had in the beginning will most likely not be what the outcome is! So if you know you need to make a few little changes, hopefully this article will inspire you to make a few of them! Keep on reading to find out more!
Small Changes Inside The Office
So the office is most likely where you’re going to spend all of your time, and we just know that the majority of you will have an online based business in some way, and the time you spend in the office can be so consuming. So much so, that you’ll probably have the long standing joke that you might as well move into the office. Well all of the time you’re spending there could be made so much more simple, you just have to look for the solutions that you might have been missing out on. One example we have, is with the phone systems you’ve got. The phone will no doubt ring a million times a day, and having a complicated system to manage this through is only going to make things more difficult. But changing your phones and systems is no doubt something you’ve never thought of before. A small business phone system is going to be so much better with technology like VoIP, which is renowned for making communications so much easier. It’s little solutions like this that your business is missing out on, and you never know, this one might actually get you away from the office. A VoIP system would allow you to connect your calls and messages from work to your mobile phone, meaning that even if you feel like you can’t let your business go, you can at least take it out of the office with you!
Small Changes Outside The Office
You shouldn’t always be thinking about what’s going on in the office, you have to be able to pull yourself away from it, and think about the changes you can make on the outside, that will greatly improve the inside. One thing we recommend you taking a look at, because we know you won’t have made any chances since starting up your business, is your brand and your website. The two link really closely together, because you can’t have a good website without a good brand, and you can’t have a good website without having the brand to back. So in terms of your brand, you only want to think about the small changes you need to make. So it could just be touching up your logo, making better use of colours. When you first designed it, it might have been done in a rush or without much consideration at all, meaning a sub par quality was created. But simply sprucing up your logo can make a big difference to your brand, with it looking so much more professional. The same goes for your website. It might just be that you need to touch a few things up, make the layout a little better, and iron out any bugs that might be giving your website a bad reputation! There will be plenty of web developers out there who would be able to go through the whole process with you, making sure that you have the best possible outcome!
Small Changes To Your Marketing
Marketing is something you’ve either grasped by now, or it’s something that you’re just totally winging and hoping that it goes right. If you’re the latter, then there definitely are a few changes that you can make to improve your marketing and how you’re making use of it. So if you only really stick to the easy marketing techniques, it’s time to get a little bit creative, and really make changes to your marketing. One technique you can use, which many chose not to for reasons unknown, is billboard marketing. It’s literally plastering your business for the eye to see, and if you get a good location, many eyes are going to see this one. But that’s just it, you really do have to have a good location, even if it means paying slightly more for it! Another technique you should try, which although it’s not as fast acting, it’s still incredibly good, is SEO. This aims to improve your ranking within search engines, through techniques such as link building. It might be one of the more costly marketing options, but it’s subtle improvements like this that you really need to be making!
Small Changes To Your Finances
The way that you use your business finances is so important, and if you’re not using them at all, then you really are missing out. All you need to think about, is things like investments, and you’ll be in the right track. As soon as you’re making enough money, this is what you should be doing. Although you’ll always be bringing money in, you want to make sure that you’re building on it, and putting it in the right places so it isn’t just sitting in the bank. There are so many investment options for you to choose from, just check out articles like this and you’ll see!