Two key focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. A key aspect of any business is marketing and there are several ways to market. Marketing need not be high-tech with a lot of bells and whistles and can sometimes be simple. The following contributed post is entitled, How Does EDDM Work?
* * *
If you’re looking to put your small business on the map, have you thought about embracing the tried and tested marketing concept of EDDM, or every door direct mail? If you’re keen to increase customer numbers, target a local audience or get your name out there, this could be an excellent way to attract more attention. If you’re not familiar with EDDM, here’s a handy infographic to tell you more.
EDDM is different to conventional direct mail marketing, and it is ideally suited to businesses that want to reach out to clients in the local area. Using a service offered by the United States Postal Service, you can use EDDM to advertise your business to local residents.
The process involves a series of steps, the first of which is to create a USPS account. Once you’ve done this, use the map to select a route and choose areas to cover. The next stage is to design your flyers, postcards or leaflets. For the best outcomes, keep things simple, and make sure you get your brand message across in addition to the services you offer, your contact details and information about any promotions. Next, print your mailpieces at home or via a printing company and select a drop-off date. Arrange your mailpieces in tidy stacks of 50-100 sheets that are no higher than 6 inches. Fill out your processing forms, attach a facing slip to each order and then pay for the shipping online via your USPS account. Finally, take your bundles to the post office on the drop-off date selected and your customers will receive them shortly after.
If you’re searching for a local marketing method that will drive your business forward, why not consider EDDM?
Infographic design by Direct Mail by Catdi Printing
