5 Secrets For “Cute Store” Success

Two of the focuses of my blog are Business and Entrepreneurship. The following contributed post was written by Becky Meredith. It discusses 5 Secrets For “Cute Store” Success.

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If you’ve been around any upmarket town or tourist destination, you’ll have seen those “cute stores,” the ones that sell carefully selected items related to clothing, home, or paper products. They’re nice to be in, and it’s rare that you don’t walk away without one purchase that lifts your spirits a little bit. If you’ve got an ambition to own your own type of “cute store,” then the first thing to know is that its hard work! But it’s not impossible. Below, we take a look at five ideas for helping you make your store a success.

Source: Pexels.com

Get Inspired

The look of the store is one of the strongest features of this type of business. It is not your typically “rows and rows of shelves” business; the items are scattered around in a more general way, as if they’re not really for sale at all, but rather been left there by a forgetful owner. You should set the tone with your entranceway. This should tell your visitors that they’re not walking into any old and ordinary type of business, but that they’re entering a more luxurious world. Work with a designer to get the look of your store just right, or, if you don’t have the budget, take a look at Pinterest instead.

A Calming Environment

The look is important, but it’s absolutely essential that you have a calming environment. You’re trying to show your customer that this is no ordinary business. When you walk into most shops, the stress levels begin to spike. In your store, they’ll drop; it’ll be more like walking into a spa! But how do you do this? You can engage in a little scent marketing by installing a cold air diffuser from www.aromatechsystems.com. You can set atmospheric mood lighting, the opposite of the “high and bright” lighting of other stores. You can play soft music. Essentially, think about all the things you do to help you relax in your living room, and add them to your store.

We’re All Equal

Your store is going to be the well-dressed, good-looking store on the street. Your customers might not be the same. But remember, in business – and actually, in life – there’s no room for a sense of superiority. Whoever comes through your door must be given the full experience of your shop. This means that you can’t get away with setting your prices too high just because you’ve done things a little differently.

Original Goods

Aside from the look and feel of your store, your main selling point will be your products, which will be different from what you normally find in shops. So take the time to think carefully about the products you’re selling. The shopping experience in your store is to feel “exclusive,” and that won’t happen if you’re stocking the same items as everyone else. When it comes to picking your items, remember that it’s better to have fewer items that are high-quality rather than stacking the shelves high!

Author: anwaryusef

Anwar Y. Dunbar is a Regulatory Scientist. Being a naturally curious person, he is also a student of all things. He earned his Ph.D. in Pharmacology from the University of Michigan and his Bachelor’s Degree in General Biology from Johnson C. Smith University (JCSU). Prior to starting the Big Words Blog Site, Anwar published and contributed to numerous research articles in competitive scientific journals reporting on his research from graduate school and postdoctoral years. After falling in love with writing, he contributed to the now defunct Examiner.com, and the Edvocate where he regularly wrote about: Education-related stories/topics, Science, Technology, Engineering and Mathematics (STEM), Financial Literacy; as well as conducted interviews with notable individuals such as actor and author Hill Harper. Having many influences, one of his most notable heroes is author, intellectual and speaker, Malcolm Gladwell, author of books including Outliers and David and Goliath. Anwar has his hands in many, many activities. In addition to writing, Anwar actively mentors youth, works to spread awareness of STEM careers, serves on the Board of Directors of the Friends of the David M. Brown Arlington Planetarium, serves as Treasurer for the JCSU Washington, DC Alumni Chapter, and is active in the Dave Ramsey Financial Peace Ministry at the Alfred Street Baptist Church. He also tutors in the subjects of biology, chemistry and physics. Along with his multi-talented older brother Amahl Dunbar (designer of the Big Words logos, inventor and a plethora of other things), Anwar is a “Fanboy” and really enjoys Science-Fiction and Superhero movies including but not restricted to Captain America Civil War, Batman vs. Superman: Dawn of Justice, and Prometheus. He is a proud native of Buffalo, NY.

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