My blog focuses on Financial Literacy/Money and Business/Entrepreneurship. Arguably the most important part of your business is its brand. Creating a strong brand can solidify your profitability. The following contributed post is entitled, The Overlooked Foundations Of A Strong Brand.
* * *
When people talk about building a brand, the conversation usually goes straight to the obvious things, including logos, colours, and catchy slogans. And yes, they’re part of it, but they’re not what makes a brand feel strong in the end, and the real foundation is something that’s a bit hard to put your finger on. You’ll often find it in how people experience your business day to day, and the little things that signal you care and that you know who you are. That’s where you’ll find the real difference. So if you want people to trust and remember you, those are the bits and areas worth paying attention to, and with that in mind, keep reading to find out more.
Knowing Who You Are
It’s surprising how many businesses skip this part, but it’s absolutely vital, only a lot of the time they know what they sell, but they haven’t really nailed down who they are as a brand. Why do you do what you do? Who are you trying to reach? And what makes you different from the next business doing something similar?
Once you’ve worked all that stuff out, it helps you do everything else because it’s easier to make decisions about what to post online, what to say to customers, and even which projects to say yes or no to. And it stops you from blending in – people can tell when a business knows why it exists.
Keeping Things Consistent
If someone visits your website, sees you on social media, and then walks through your door, will it all feel connected? That’s what consistency does because it makes sure people recognise your voice, your values, and your way of doing things no matter where they find you.
The best thing is that all this builds trust without you having to say a word, and when customers know what to expect, they’re more likely to come back.
Showing Up Well Online
For most people, the first time they see your business won’t be in person – it’ll be online. And that means your digital presence has to pull its weight, and investing in good website design is a big part of that. Your site definitely has to look good, but it also has to work – and one of those things is no more important than the other, it all has to come together.
The fact is, if your website feels messy or outdated, that’s often the impression people will walk away with, even if everything else you do is great, and they’re probably not going to give you much of a chance to change their minds.
Noticing The Little Things
Strong brands don’t just get the big picture right, they also really care about the details. A quick response to an enquiry, the tone of a confirmation email, the way a package is wrapped… all those things help people know how to feel about you, and if you do it all well, they’ll get a good impression, which is precisely what you want.
