My blog focuses on Technology. Most everyone has a website today, especially if you’re conducting some form of business. Unfortunately, your website may not be performing optimally. The following contributed post is entitled, Reasons Why Your Website Isn’t Performing Well.
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Website design requires you to have a very high level of business knowledge. It also requires you to understand people’s browsing habits and what they actually want from your site. If you’re not sure if your site is up to scratch, or if you want to make positive changes that go on to benefit your site in more ways than one, then take a look below.
No Contact Information
It’s not good enough anymore for you to have a contact form that simply tells people to get in touch with you. Don’t fall into this trap, and don’t assume that a chatbot is going to save you. Although it is fine for you to have some level of automation, if people cannot find an easy way to speak to someone, then you will be adding a lot of friction to the checkout process. The fix here is to simply make sure that you are putting your phone number and address in the footer of every page on your site. If you can do this, then you will always give your visitors the chance to get in touch with you. If you can do this, then you will notice a big difference in your site, and you will also find that it is easier for you to get the result you need. If you are finding it hard to work with the site that you have, or if you don’t feel as though it is necessarily providing your users with the experience they need, then you can easily go through a web design service. They can help you update your site while also making sure that your essential information is always accessible to your customers.
Source: Pexels
Poor Contrast
When you have a dark background, you need to have light text. When you have a lighter background, you need to have dark text. At the end of the day, different sections of your site should always be checked for contrast. If you don’t, then you may find that you have a higher bounce rate on some pages than others, when in reality, all of this could be avoided. Look at your buttons and also make sure that they are big enough for people who may have fat fingers. With most people accessing your site from a mobile rather than a desktop, it’s important to look into things like this because if you don’t, then you could be frustrating your users without even realising it. Make sure that your images have alt text as well, as this will also cater to people who might have disabilities. Although it is very easy for you to overlook things like this, taking them into account is an essential part of the process.
You also need to make sure that your branding is consistent across your site, and that you are taking note of the marketing materials you have. If you can do this, then you will notice that it is very easy for you to keep things consistent across your entire site.
