My blog focuses on Financial Literacy/Money and Business/Entrepreneurship. Business conferences are critical for the growth of your business. The critical thing is to execute the event correctly. The following contributed post is entitled, Staging Your First Business Conference: 3 Things Most Companies Get Wrong.
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Business conferences present you with a chance to forge new connections and network with other key industry professionals. When you host one, it’s also a chance to flex your intellectual muscles and establish your business as a key leader in your sector. Correctly run conferences can help you grow your company – yet getting things right the first time around isn’t as easy as it seems.
Most businesses get a few things wrong when staging their first conference, and we’re going to talk about them here. Learn from the mistakes of others to ensure your conference is a fantastic success.
Image via Unsplash
Overlooking Logistics
It’s your first business conference, so it’s only understandable that you’ll overlook the logistics surrounding the event. The most common problem is that a business doesn’t quite grasp how difficult it is to host a conference. It seems like you’re just talking to a bunch of people; how hard can that be?
In reality, it’s much more than that.
Conferences have huge demands on things like internet bandwidth, AV solutions, etc. You’ve also got to create a schedule and make sure everything runs on time. There’s a lot that can go wrong, which is why successful businesses hire conference managers to take care of the logistical side of things. It’s smarter to call upon professionals who know how to run a conference, so yours isn’t ruined by something simple – like the wifi going down.
Neglecting Attendees
Unfortunately, businesses can be so caught up in staging a conference that they neglect the experience for attendees. Despite the fact that you’re hosting the conference – and in some cases, it is focused squarely on your business – it’s not all about you! A conference is only successful when attendees leave feeling fulfilled or happy with the experience.
Will people feel like this if they’re sitting on awful chairs for two hours with no breaks? Will they have a good experience if you don’t provide refreshments, or you can’t offer accessibility options for certain attendees?
Don’t lose sight of the people attending your conference because it can destroy the entire event. Make sure everything is designed around creating the most enjoyable attendee experience imaginable.
No Clear Goal
You want to host a business conference, but what’s the goal of it?
What do you wish to achieve from your conference – is it a marketing ploy to promote your business, an opportunity to network and share knowledge, or something else entirely? Think about the end goal and work backwards from there. A lack of a goal or theme makes the conference feel disjointed and pointless. People won’t have much of a clue about what’s going on, so it leaves them feeling like it was a waste of time.
When all’s said and done, your conference needs a focus. This should be the starting point, so figure out why you’re staging the event before planning anything else. With a theme/goal in place, you can then work with conference management companies to help you run your event and get around any logistical problems. All the while, you’re keeping the attendees in mind to enhance their experience. It all adds up to a great business conference that does a whole lot of good for your company.
