Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. In today’s digital age, social media is valuable tool in your business tool box. For the lay person, it may be simply a way to fill the time, but for business owners, it’s a tool for growth. The following contributed post is entitled, 5 Reasons To Take Social Media Marketing More Seriously.
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There’s no denying that the online marketing landscape has changed in recent years thanks to the introduction of social media.
Advertisers got introduced to exciting new marketing methods that were both powerful and easy-to-use, plus they could now communicate content to people worldwide in seconds. Today, billions of people use social media networks like Facebook and Twitter each day.
If you’re not using social media to market to your target audience, you’re missing out on excellent and cost-effective ways to reach your intended consumers.
The following gives you five examples of why it makes sense for you to take social media marketing more seriously for your business:
1. You’ll Drive Traffic To Your Website
The first point to note about social media marketing is how it will drive more traffic to your website. As you know, your website won’t get any visitors unless people know about it.
Of course, you only want the right kinds of visitors – people that are most likely to engage with your brand and buy stuff. Social media marketing is a clever way of targeting the right demographic for your website and brand.
2. It’s Easy To Benchmark Your Campaigns
According to companies like BrandTotal, it’s easier than you think to benchmark your campaigns and determine how you can adjust them for optimal results.
For example, making changes like adjusting ad creatives and improving landing pages will help boost conversion rates for your website. You can also use metrics like Google Analytics to measure the success of each campaign.
3. Social Media Marketing Offers Better Engagement
The only way you can genuinely attract customers to your brand is by understanding who they are and what they want. If you’re a brand that makes it known you care about your customers, they will be more likely to buy from you than a competitor.
Social media marketing offers you better engagement with your customers as platforms like Facebook and Twitter enable you to quickly and easily respond to each customer’s concerns and questions.
4. It’s Perfect For Marketing To Mobile Users
Did you know that most people go online from mobile devices like smartphones and tablets? According to Statista, around 92% of all active Internet users go online from a mobile device!
You undoubtedly want to target people who go online, and given that people mostly use mobile devices to do that, one of the activities they will do is use social media. With that in mind, social media marketing can help you target mobile users.
5. You’ll Build Your Brand
One final point to consider is how social media marketing is a powerful way to help you build your brand. It makes no difference whether you’re a startup or an established business – you must embrace social media marketing to help your brand grow.
You’ll find that most people are likely to use social networks more times than visit your website or search for the products and services you sell.
