The first principle of my blog is Creating Ecosystems of Success, and a key focus is Blogging/Writing. Blogging is actually an art. If you’re thinking about becoming a blogger, there are a couple of keys to this fun artform. The following contributed post is entitled, What Kind Of Content Makes A Good Blog Post.
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In the modern day and age, and in a world that’s saturated with content, how are you meant to make your online creations stand out? There’s millions of people in the blogosphere, and you’ll only get to know maybe a handful of them – how do you compete with unknown names and faces, and even companies who have entire teams on their side?
Well, you start with your content strategy. You start with your research. Ultimately, you start with creating a tone and style people respond to, and that you’ll become known for. And to do that, you’re going to have to consider what makes a blog post good. And to help you do that, we’ve compiled a couple of the best tips below.
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Putting an Emphasis on Opinions
If you have an opinion on something, and it’s something that’s relevant to the type of blog you want to run, don’t be shy about letting people know what you think! Make sure you’re writing about what’s going on in your head, and what you think about what you see out there in the whole wide world – being organic, and thus being refreshing, can bring a lot of people to you door.
If you hold an opinion, there’s going to be at least 2 other people who agree with you. And at the start of your blogging journey, having those 2 people read and comment on your piece can feel absolutely amazing. After all, if you’ve been able to find and reach them, you’re going to be able to reach others.
Talking to Someone
Another one of the best ways to make sure you’re rolling out good content is to interview as many people as you can, who are related to your niche, and who you’d love to get to know a bit better. Take a leaf out of Anya Raza’s interview, if you’re not sure how to proceed with a blogging idea like this: reach out to a personality, perfect your pitch in asking them for a moment of their time, and then present them with interesting and unique questions.
As an interviewer, being able to stand out from the people who came before you is key – you want your interviewee to have a good (and interesting) time, and thus, to build a bridge through it. If you’re a memorable person, and what you ask gets to the heart of the issue your blog is trying to explore, you’re going to have a top quality piece to post on your blog the next day. So don’t be afraid to get networking with the ‘higher ups’; most of them are amenable, and it’s a great way to promote yourself to wider and higher circles.
Writing a good blog post can be extremely hard, seeing as most of us have our own personal preferences, and you’re never going to reach everyone! But knowing your niche, and knowing how versatile your content can be, is definitely key to standing out in your readers’ minds.
