The first principle of my blog is Creating Ecosystems of Success. Many industries have conventions where the leaders in that sector meet. If you’re organizing the convention, there is a lot of planning that goes into it. The following contributed post is therefore entitled, Ready To Launch A Convention? Check This First.
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When it comes to holding events, there is a lot of work that goes into them. But it isn’t merely about getting the cash together and a location. If you are considering starting a convention, then you might like to check a few of the points below to make sure you are on the right track.
Photo by The Ride Academy on Unsplash
Research
You won’t be surprised to know that there are pretty much conventions for almost everything. From photography to taxidermy. If you have an idea, but there is something similar, then go and visit it. You aren’t there to steal great ideas, but you are there to see what they do, how they do it and where you can improve.
You might be fortunate and have found a niche where there is no convention at all. The downside to that is you are going to have less researchable stuff.
If they are in different states or countries, see if you can find out what % of their revenue is from people overseas and how much they pay.
When it comes to panels, check the background of the people you intend to have thoroughly.
The more information you have at your fingertips, the better you can build from the foundations up.
Community & Marketing
Start networking with people who are already interested in the niche for the convention. You can start facebook groups, head to other forums and start chatting with people. Turn that community into buyers.
You can gather a lot about what they want from the convention, where others have gone wrong, and they will likely be the most prominent supporters too.
When your community does get going, be sure to give them a slight discount, or cheaper meet and greet entry.
When it comes to marketing you need to get your message right you need to do it fast, and you need to do it well. The most beautiful thing about a convention is that usually, it is people who are interested in a specific topic who start them. So they typically cater to the right audience with ease.
If you don’t have a lot of funds to spend on a marketing team and graphic designers, you’re going to be doing the job yourself. Don’t underestimate the time that will take. Use an automated platform to help you maximize your time.
Little Details
Like with anything the little details are the ones that set you apart from the rest. Things like the best coffee, the right atm solutions, plenty of toilet facilities, good Wifi are essential.
Try not to sell out. When money gets involved, it is easy to say yes to a cash injection even if it doesn’t align with your vision. Whenever possible try to stay true to you, the community and the heart of the event.
You probably won’t be able to really enjoy the convention, but you will be able to soak up all the great feedback at the end of it. And, if something does go wrong, you can work on it ready for next year.
