A key focus of my blog is Technology. With each passing year, new technologies are emerging. People will be aware of the them in the contexts of being consumers, technology professionals, investors and inventors. Many will involve Google. The following contributed post is entitled, Tech Trends To Be Aware Of.
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In today’s blog post, we are going to take a look at some of the tech trends that are exploding at the moment.
5G
We cannot mention technology without talking about 5G. 5G wireless has been making a lot of the headlines lately, and it is going to make a huge difference in how the world communicates and connects.
5G is the 5th generation mobile network. It is the new worldwide standard for wireless, coming after 4G.
You may be wondering what makes 5G different from its predecessor. Well, %G is a more capable and unified air interface. It has been created with greater capacity so that next-generation user experiences can be enjoyed. This will also enable new services to be delivered, as well as empowering new deployment models.
When it comes to wireless innovations, a lot of people focus on speed. Yes, 5G is a lot faster, but it is about more than this. It is designed to offer a much greater network capacity through expansion into a new spectrum, for example,mmWave.
Local voice search
Local voice search is not a passing fad. It is here to stay. If your business is to get ahead of the competition, local search is something you need to take very seriously. The CEO of Google, Sundar Pichai, unveiled Google Duplex at last year’s Google I/O conference. This is a voice assistant that will conduct ‘real-world’ tasks via your smartphone. This could be anything from making a reservation at a restaurant to booking an appointment at a tanning salon.
One of the standout features of this technology is that there is a large focus on interactions between consumers and local businesses. What makes this significant is that it is the first piece of tech of its kind design to perform voice commands with a real-world impact. It makes a distinct statement regarding the path Google is going down, seeking to enhance local business interactions.
If this was not enough to convince you that local voice search is something your business needs to be concerned with, perhaps the statistics will. According to BrightLocal, three in every four smart speaker users perform searches for local companies on a weekly basis. Of that 75%, 53% of them state that this is something they are actually doing on a daily basis.
For brick-and-mortar stores and locations, these statistics show just how frequently voice searches for local companies are occurring, and this represents a massive opportunity for you to take advantage of.
As you can see, local voice search is here to stay and the case for it is only getting more and more compelling. By incorporating this into your marketing strategy, you can get ahead of the competition, ensuring you establish yourself as the industry leader in your location.
To conclude, these are some of the main tech trends that are making an impact in 2020. It is vital to stay on top of the latest trends in any industry, especially tech.
