A key focus of my blog is Technology. No matter what you’re using it for, your website can be valuable tool if used correctly. Depending upon its purpose, you want to optimize your website to get the most traction out of it. The following contributed post is entitled, 3 Simple Ways To Make Your Website More Powerful.
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Are you finding that your website isn’t providing the levels of conversions that you want or need. If that’s the case, then you might want to consider taking a few different steps to correct the issue. Here are some of the possibilities to think about.
Add A Video
You might want to start by considering adding a video to your website. One of the best ideas to consider here is an introduction video to your website where you, or a rep talks directly to the customer. This is particularly useful for websites that have tricky or difficult to understand concepts that aren’t always going to be particularly easy to understand in text format. With a video you can simplify the situation and cut through the waffle.
Alternatively, you can also use a video to show some skin. One way to do this is to essentiallly provide a window behind the scenes of your business. In doing so, you can make sure that you will be able to show that you are more than just a profit machine. A lot of businesses find this to be a highly effective option. The trick here is to ensure that your videos look professional by using high quality video production services.
Fix The Structure
You might have a website where customers can buy a product or service directly. If so, then this is great news, however you do need to make sure it’s as easy as possible for them to buy. One of the ways that you can do this is by ensuring that your website has the right structure. In other words, you need to avoid the possibility of a customer getting lost along the way to a potential sale. The general rule here is that a customer should never be more than three clicks away from something that they are looking for on your site, regardless of what it is.
A structure issue can be quite difficult to fix. So, you can also consider adding a chatbot to your site instead. With a chatbot, a customer will be able to ask questions and immediately get the answer that they want. By doing this, you should be able to cut out the search completely and lead them directly to the sale page. Chat bots may even be able to add products to the basket of a customer.
Finally, you may want to think about trying A/B testing. As the name probably suggests, with A/B testing you will essentially be able to run two versions of the website at the same time. The benefit of doing so is that you can change little details and discover how these changes impact conversions. You will then be able to build a site with all the right smaller details in place.
A/B testing can be a little tricky so if you’re struggling, make sure that you do hire a marketing manager to complete this process for you.
We hope you can use these tips to get the results you want with your website.