Tips that will Help you to Effectively Market your Small Business Website

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. A key aspect of successfully running a business is its marketing much of which today is done using websites. Successfully marketing, in this case using websites is often what separates the businesses that survive from those that perish. The following contributed post is entitled, Tips that will Help you to Effectively Market your Small Business Website.

* * *

Marketing can be complicated, after all, you have to think about your target audience, your website, and even your budget. Luckily, there are ways for you to try and simplify the process and if you take the below tips into account, then you’ll soon find that it’s easier than ever for you to drive results.

Focus on Lead Generation

Every single page on your site should be focused on capturing new leads. It’s important that you have a newsletter and that you also offer great content. This will help you to obtain the name and email address of anyone who accesses your site, and it will also give you way more opportunities to convert too.

Source: Pexels (CC0 License)

Cart Abandonment

Cart abandonment is very common in the world of eCommerce. If you want to make the most out of your site, then you have to send out emails whenever someone leaves something in their basket. You could offer them a discount code if they checkout within the next hour or you could simply remind them that they never completed their purchase. Little things like this will help you to stay connected to your customers and it also keeps that open line of communication too.

Blog Frequently

Blogging is a fantastic way for you to market your business. Your prospective customers use Google every single day to try and find what they want, and if you have a blog then you increase your chances of being found. If you’re stuck when it comes to blogging or if you just don’t know what to say then consider researching your competitors, or even post about any industry changes that are happening right now. Little things like this can go a long way and it will also make it way easier for you to establish an online presence.

Invest in the Right SEO

There are plenty of SEO techniques out there that will actually do your site more harm than good. If you invest in the wrong techniques, then this will make your site less reputable and it will also give your customers a bad impression too. If you want to get around this, you need to hire a quality SEO firm. It also helps to make sure that they are experienced in your website niche too. For example, if you have a marijuana site, then it may be worth checking out: https://www.marijuanaseo.com/best-marijuana-packaging-businesses/.

Build an Active Presence

If your prospective aren’t using Google, then they are most certainly using social media sites such as LinkedIn, Twitter, Pinterest, Instagram and even Facebook. If you want your site to be successful, then you have to make sure that you have a presence on at least 3 of these sites. If you don’t then you could be limiting your own success and you may even find that you are not able to get the leads you need. If you’re not quite sure how to post to social media efficiently then there are plenty of marketing companies out there who can help.

Author: anwaryusef

Anwar Y. Dunbar is a Regulatory Scientist. Being a naturally curious person, he is also a student of all things. He earned his Ph.D. in Pharmacology from the University of Michigan and his Bachelor’s Degree in General Biology from Johnson C. Smith University (JCSU). Prior to starting the Big Words Blog Site, Anwar published and contributed to numerous research articles in competitive scientific journals reporting on his research from graduate school and postdoctoral years. After falling in love with writing, he contributed to the now defunct Examiner.com, and the Edvocate where he regularly wrote about: Education-related stories/topics, Science, Technology, Engineering and Mathematics (STEM), Financial Literacy; as well as conducted interviews with notable individuals such as actor and author Hill Harper. Having many influences, one of his most notable heroes is author, intellectual and speaker, Malcolm Gladwell, author of books including Outliers and David and Goliath. Anwar has his hands in many, many activities. In addition to writing, Anwar actively mentors youth, works to spread awareness of STEM careers, serves on the Board of Directors of the Friends of the David M. Brown Arlington Planetarium, serves as Treasurer for the JCSU Washington, DC Alumni Chapter, and is active in the Dave Ramsey Financial Peace Ministry at the Alfred Street Baptist Church. He also tutors in the subjects of biology, chemistry and physics. Along with his multi-talented older brother Amahl Dunbar (designer of the Big Words logos, inventor and a plethora of other things), Anwar is a “Fanboy” and really enjoys Science-Fiction and Superhero movies including but not restricted to Captain America Civil War, Batman vs. Superman: Dawn of Justice, and Prometheus. He is a proud native of Buffalo, NY.

Leave a Reply

Your email address will not be published. Required fields are marked *