Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. Much of today’s business is conducted online. There are some keys to selling your merchandise online. The following contributed post is entitled, Here’s How To Sell Your Products Online.
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Although, the internet has its drawbacks (such as hackers that are a threat to businesses) the internet is arguably the root of all opportunity. Mainly because people from all backgrounds, so long as they have a laptop and an internet connection, can earn money online if they put their minds to it.
You may have decided your current physical store that you use to sell your products is limiting you from the reach of sharing your items with the world. Or maybe you’ve uploaded your products online somewhere to sell, but you haven’t received any sales. So how do you sell your products online, and where do you begin?
Choose Your Platform(s) Wisely
You have a few options at your feet for selling your products, but it’s up to you to decide which one fits your product and where you think your intended audience will be. Bear in mind, with ready-to-use popular platforms such as Amazon, there are rules you need to adhere to, to sell on their website. If you trip up and break the rules, it could lead to your account being suspended. If this does happen to you, it is possible to build a case for reinstatement to get your Amazon account back up and running. It just takes a bit of time and effort to do so..
Besides the well-known selling platforms such as eBay and Amazon. Look at the potential of developing your own ecommerce website to display your products to the public also.
Presentation
The way you present your products is an essential aspect to consider. Images that are too dark, poor quality or look unprofessional will prevent your product from selling as well as it potentially could. If you can afford to, have professional pictures taken of your products. If this isn’t possible, create a transparent, uncluttered background for your product to rest. Take shots of different angles in clear daylight, so that the customer may see various aspects of the product before deciding to buy.
Copywriting
The art of copywriting is to set the scene and engage readers on why they should buy your particular product. It’s your pitch to explain why this product is perfect and what it brings to a person’s life but also to outline the specification such as colours and measurements. People like to read about what their new product might entail. They also want transparency on what to expect, and so you need to give the reader both! When you write descriptions etc., keep it clear, simple and in keeping with the voice of your brand.
Reputation
A business’s trust and reliability are earned over time. Once your product begins to gain momentum with authentic online reviews, you can trust that the sales process of your products will be a lot easier. There are ways you can give your product a leg up online in this regard. For instance, you can give your product out for free to popular bloggers and ask if they would be so kind as to write about it on their website. If your product is fantastic, they’ll tell their readers. Which means your audience and reputation gradually expands.
Whether you’re setting up a side hustle or developing a full-time business, selling your products online will be a lot easier to do if you follow the steps above.
